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Stacey St. John

SIMPLY BRILLIANT BLOG

Fuel your passion, fire up your future:

Discover tips and inspiration on entrepreneurship, business growth, real estate investing, and hospitality.

Mastering Airbnb’s Cancellation Policies

Mastering Airbnb’s Cancellation Policies

JULY 31, 2025 You’re a host in the STR world. That means you’re navigating a lot of moving parts. What if I told you that one super important, yet often overlooked, aspect is Airbnb's cancellation policies? To elevate yourself as a host, you need to understand these...

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#151 Shoppable Short-Term Rentals That Boost Income

#151 Shoppable Short-Term Rentals That Boost Income

SEPTEMBER 23, 2025  #151  Shoppable Short-Term Rentals: How to Unlock New Revenue Streams in Your STRWhat if your short-term rental could earn money even when guests aren’t booking? That’s exactly what Nisha Franklin is teaching hosts to do with shoppable short-term...

#150 Scaling Short-Term Rentals to 25 Properties

#150 Scaling Short-Term Rentals to 25 Properties

SEPTEMBER 16, 2025  #150 Scaling Short-Term Rentals: How Chelsea Cutrer Grew to 25 Properties in Just One YearWhat would it take for you to leave behind a secure, six-figure tech career and bet on yourself instead? For Chelsea Cutrer, the decision came after a...

Short-Term Rental Vendor Management: Build Your Dream Team

Short-Term Rental Vendor Management: Build Your Dream Team

SEPTEMBER 11, 2025 How to Build Your Rockstar Short-Term Rental Dream Vendor Team Running a successful short-term rental isn't just about a beautiful property and happy guests. It's also about the invisible engine humming behind the scenes: your vendor team. Imagine a...

#149 Airbnb Design Ideas That Wow Guests

#149 Airbnb Design Ideas That Wow Guests

SEPTEMBER 09, 2025  #149 Airbnb Design Ideas: How to Create Spaces Guests Can’t Stop Talking AboutWhat if the real magic of your short-term rental wasn’t in the furniture you bought—but in the experiences you created? That’s the approach designer Robin Spires takes...

STR CEO Mindset: Scale Your Rental Business

STR CEO Mindset: Scale Your Rental Business

AUGUST 28, 2025 Unlock Time Freedom: Shift My STR CEO Mindset to Scale Strategically Lady! Tired of chasing your own tail? What if, instead, you had guests chasing your short-term rental? Hmmmmm.  Seriously, you’re reacting to every email, guest message, or...

#148 Building a Family Airbnb Business That Works

#148 Building a Family Airbnb Business That Works

SEPTEMBER 02, 2025  #148 Building a Family Airbnb Business That WorksFamily Airbnb Business: How One Host Built Success With Her Parents Can family and Airbnb really mix? Or will working with loved ones lead to strained relationships, heated arguments, and awkward...

Big Changes to Airbnb Host Fees: What You Need to Know

Big Changes to Airbnb Host Fees: What You Need to Know

AUGUST 28, 2025 Airbnb Host Fees Are Changing: Your Guide to the New 15.5% Service Fee Ladies, let’s talk about some big changes coming from Airbnb this fall…changes that directly affect your earnings and pricing strategy, especially if you’re using property...

#147 Direct Bookings for Short-Term Rentals

#147 Direct Bookings for Short-Term Rentals

AUGUST 27, 2025  #147 Direct Bookings for Short-Term Rentals: How One Host Reached 70% Without OTAsWhat if the career you’ve spent decades building was the very thing standing in the way of the life you actually want? That was the turning point for Kerri Gibson, a...

How to Implement Profit First for Short-Term Rentals

How to Implement Profit First for Short-Term Rentals

AUGUST 21, 2025 How to Implement Profit First for Short-Term Rentals: A Smarter System Are you living from booking to booking? Your STR properties are generating impressive gross revenue, but your bank account tells a different story. You feel trapped in a cycle where...

#146 How Emotional Design Can Build Airbnb Guest Loyalty

#146 How Emotional Design Can Build Airbnb Guest Loyalty

AUGUST 19, 2025  #146  Emotional Design for Guest Experience: The Hidden Shortcut to Guest Loyalty in Your AirbnbWhat if the key to repeat bookings, raving reviews, and lifelong guests wasn’t a fancier coffee maker or five-star linens—but the chemicals in your guest’s...

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